Pacten

Reports and Performance: reading the numbers - Pacten Guides

Marketing has two pages for numbers. Reports reads your published posts and your ad spend. Performance reads your own booking record. Both are under Marketing in the rail.

REPORTS
Posts, networks and spend
Pick the range at the top: 7 days, 30 days or 90 days.
PERFORMANCE
Measured on your own booking record
Not what a platform claims.
A number that is blank
Reports shows a dash and not a zero when a network has not reported yet. Networks report within a day, and YouTube takes 24 to 48 hours.

Frequently asked questions

Where do I see how my posts did?
Open Marketing then Reports. Overview has the totals and Posts lists your top posts. For one post, open it in Posts and look at How it did on the Published stage.
Why does ROAS say Needs spend?
Performance only shows return on ad spend once there is spend to divide by. Record your spend on Reports and it fills in.
Why are my numbers a dash?
The network has not reported yet. Networks report within a day, and YouTube can take 24 to 48 hours.
Where is the Pipeline tab?
It appears on Reports only when the Close add-on is on. Without it the tab is not shown.