Setting up your Brand - Pacten Guides
Marketing → Brand is the page everything Marketing writes, designs and plans is built from. You do not have to connect anything else. Every field is a box you can type into. Type, click away, and it saves.
FOUR WAYS IN
An empty brand starts here
Pick one. You can do the others later.
- Upload what you have. Drop a guidelines PDF, photos or past posts. Pacten reads them and fills what it can. You correct the rest.
- Point us at a link. A website, an Instagram or a LinkedIn page. Optional.
- Talk it through. Three minutes out loud about what you sell and who buys it.
- Type it yourself. Answer in your own words.
THE SIX SECTIONS
What each one holds
The list on the left shows how full each is.
- Identity. Business name, website, what you do in one line, where you work, your sector, and what you sell.
- Look. Logos, colours, fonts, photography style, reference photos and a link to your brand guidelines.
- Voice & positioning. How you sound, how you position yourself and your own words.
- Audience. Who buys, their pains and their objections.
- Commercial. Offers, competitors, words you never use and seasonal events.
- Strategy. Pillars, objectives, calls to action and week themes. The calendar needs this one.
Reference photos
The reference photos you add under Look are what the image maker sees on every post, so what it makes looks like you.
Frequently asked questions
- Where do I upload my logo?
- Open Marketing then Brand and go to Look. Logos are one mark per placement.
- Do I need to connect the other Pacten apps first?
- No. Every field on Brand is a box you can type into, and nothing else needs to be connected.
- Does it save when I type?
- It saves when you click away from a field. If a save fails the page tells you.
- What is Brand used for?
- Create, captions and planning all start from it. The more complete it is, the closer what Marketing makes is to your voice and look.