How to Set Up Your Booking Page's Domain, SEO & Tracking | Pacten

2026-08-06

Your Web Presence settings control how your booking page is found, shared, and tracked.

Every workspace gets a free booking link — pacten.io/book/your-business — live from day one, no setup required.

Want your booking page on your own domain instead, fully branded with your own SSL certificate? That's available as an add-on.

Request the add-on

From Web Presence → Domain & SEO, click "Use your own domain." This sends a request to the Pacten team — no DNS knowledge required on your end.

We connect it for you

Our team handles the domain connection and SSL setup on your behalf. Once it's live, this card shows your domain connected and linked to your booking hub.

DOMAIN & SEO

Search & social (SEO)

How your page appears in Google results and when your link is shared.

Still under Domain & SEO, you can set your SEO Title, Meta Description, and a Social Share Image — these update how your page appears in Google results and when your link is shared on WhatsApp, Instagram, or iMessage.

AD TRACKING

Setting up ad tracking

Make sure every paid-ad click gets properly attributed.

If you're running paid ads, the Tracking tab makes sure every click gets properly attributed. Add the tracking ID for whichever platform(s) you advertise on — only the ones you actually use.

Meta (Facebook/Instagram) Ads — Pixel ID from Meta Events Manager → Data Sources
Google Ads — Tag ID from Google Tag Manager or GA4 → Admin → Data Streams
TikTok Ads — Pixel ID from TikTok Ads Manager → Assets → Events → Web Events
LinkedIn Ads — Partner ID from Campaign Manager → Account Settings → Insight Tag

Tip

Consent & privacy: a cookie banner is on by default, and tracking pixels stay dormant until a visitor accepts — this is what keeps tracking compliant in the EU, UK, Canada, and California. Only turn it off if you're certain none of your visitors are in those regions.

Once your pixels are connected, click and spend data for each campaign shows up under Managed Ads — reach, clicks, and enquiries per platform. For deeper campaign planning, creative production, and reporting, that's what Pacten Studio adds.

Ready to make your booking page fully yours?

Explore Pacten or book a demo to see Web Presence in action.

Book a demo →