Your brand on the hub — Pacten Guides

2026-09-04

Your brand is set in one place and then used everywhere your clients see you. Open Web & Platform → Hub Front and start on the Brand tab.

Note

Set your brand once and it flows to three places: your booking hub, your client status pages, and every embed you put on your own website. You are not styling one page — you are styling how clients see you everywhere.

Your logo

There are three slots, and the second two are optional in name only — they decide what people see when your main logo cannot be used.

Logo — your main mark. You can upload an Icon or a Wordmark version.
Logo for dark backgrounds — "used on dark surfaces like Live Room. Falls back to your name if unset." Leave it empty and visitors on those screens see your name as plain text instead of your mark.
Square icon — "used as the browser-tab icon on your custom domain. Falls back to your logo if unset; set one if your logo is a wide wordmark."

Tip

If your logo is a wide wordmark, set the square icon. A wide logo squeezed into a browser tab becomes an unreadable smudge — and that tab is what someone sees when they leave your booking page open and come back to it later.

Colour, background and pattern

Brand colour drives the accents across your hub — buttons, links and highlights.

Background and Pattern set the surface behind your content. There are thirteen patterns: Dot Grid, Solid, Gradient, Noise, Glow, Constellation, Topography, Hexagon, Grid, Diagonal Lines, Crosshatch, Carbon and Horizontal Lines.

Watch out

A pattern is a backdrop, not a feature. Busy choices like Constellation or Topography compete with your own photography and make text harder to read. If you are unsure, Solid or Dot Grid will not let you down.

Typography

Headings are set in Space Grotesk and body text in Inter. This section is marked Soon for a reason — "Custom fonts are coming soon — your hub uses these defaults for now." You cannot upload your own typeface yet.

Check it, then save

The Live preview updates as you work, and Applies to lists exactly what your choices affect: booking hub, client status pages, website embeds.

Nothing takes effect until you press Save brand.

Related guides

Your hub and its theme
Service pages: how each service looks on your hub
Embedding booking on your own website